Actually this is one of those chances for the Stones to make a big hit. Because this game is not just any game but THE game in gameworld, people waited outside all night for the shops to open. And like the Stones rode on the wave of Tour Of Duty and turned Paint it Black again in gold worldwide. This is the oppertunity to ride the wave of this game, Make a videoclip with bits of the Altamont violence alternating with bits of the violence of the videogame, put the song Gimme Shelter on it and bingo.

They actually had a similair oppertunity by riding on the wave of the populair series Supernatural with Laugh I Nearly Died, the song and clips from the series and bingo. But they missed the oppertunity, they need a good manager, Mick call me.







Edited 1 time(s). Last edit at 2010-11-15 22:41 by behroez.

Gimme Shelter was used in many other films which contain mindless violence...this is a video game, basically pixellated images...stop being so precious about it, it's a brilliant song - in my opinion the greatest rock song ever written, if it takes a film or game to keep it alive and to reach new ears then so be it.

at the end of the day, the Rolling Stones are a rock and roll band. just like any other rock and roll band. they play a C chord like every other band. the drummer uses drum sticks like every other drummer. so let's not give them a holier-than-thou face and act like their music is sacred and not to be touched. if music by Bach can be used in a commercial then i don't see why music by the Stones can't be.

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bernardandersonII
at the end of the day, the Rolling Stones are a rock and roll band.

Yes.

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bernardandersonII
just like any other rock and roll band.

No.

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bernardandersonII
they play a C chord like every other band.

Hell, no!

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bernardandersonII
the drummer uses drum sticks like every other drummer

NO!

I do love it when your watching a sporting event and a Stones tune is played during a commercial .

Makes me smile





Edited 1 time(s). Last edit at 2010-11-15 23:15 by boston2006.

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behroez
Actually this is one of those chances for the Stones to make a big hit. Because this game is not just any game but THE game in gameworld, people waited outside all night for the shops to open. And like the Stones rode on the wave of Tour Of Duty and turned Paint it Black again in gold worldwide. This is the oppertunity to ride the wave of this game, Make a videoclip with bits of the Altamont violence alternating with bits of the violence of the videogame, put the song Gimme Shelter on it and bingo.

They actually had a similair oppertunity by riding on the wave of the populair series Supernatural with Laugh I Nearly Died, the song and clips from the series and bingo. But they missed the oppertunity, they need a good manager, Mick call me.

><

It's a song. Whatever it meant to you before the commercial, it should still mean to you now. In the meantime, it exposes the song to a new audience and whether you like it or not, the VIBE of the track does fit the commercial.

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TooTough

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bernardandersonII
the drummer uses drum sticks like every other drummer

NO!

actually yes. unless charlie uses special gold-plated sticks made from the bones of the elephant man, then i stand corrected.

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JJFlash2010
This song was never about the glorification of war, to me anyway, it had always represented a point of view that was quite the opposite. Well, now they've gone and ruined Gimme Shelter. I usually don't care how artists decide to license their songs. Everyone deserves to make money off their own stuff. But I take issue with this greatest of songs being used to sell a violent video game. I really do. What rubbish this ad is.

Ditto, My response was identical.
Its one thing to use Gimme Shelter to highlight the Red Cross - but this is crap.

Well since you all feel the song has been "ruined", I hope you never listen to it again. Me? I'll continue to listen to it and not give a shit because the song means the same thing to me now as it did before the commercial.

Gimme Shelter has that all important juxtaposition of "Love" being "just a kiss away" against the violence. "Love" is there to counter the evils of "rape" and "murder". It's a song about the possibilities of what can happen within our shared human condition. It really is the "Love" set against the tumultuous rage of "war" that makes Gimme Shelter a great song. The song is not a celebration of war. But unfortunately, in the context of this video game it now advertises, Gimme Shelter has morphed into a new glorification of war. I hope the song isn't actually included within the game, like you plug in the game and turn it on and you hear Gimme Shelter on the menu screen. That would even be worse. Then the song would live on forever within this game of war. I don't know what the hell Kobe Briant and Jimmy Kimmell were thinking either, appearing in this ad. The world has truly gone wrong. Something like this wouldn't have happened in the advertising world even a decade ago. Ask any real VET who has actually served. They wouldn't play a game like this. At least we have the Stones' old record company to blame. I'm glad it wasn't a Jagger/Richards decision.

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flacnvinyl
Are you guys serious?? You are OFFENDED at this commercial? This video is HILARIOUS! Normal people getting to experience this kind of thrill. Its a brilliant commercial. For many of us videogames are a pasttime. I can't believe that fellow Stones fans would be such wimps.

Seriously... lighten up.

^^^^^^^^^^^THIS.

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"What I'm doing is a sexual thing. I dance and all dancing is a replacement for sex". - Mick Jagger

Context is everything. It actually saddens me that we're losing our ability to feel for others; especially in the ways of acknowledging war as hell. Ads like this threaten the collective consciousness of Humankind. You know what separates us from being reptiles? It's our broader feelings concerning right and wrong. We need to feel for others! That's what humans are supposed to do. Our very existence on this planet is threatened by the perpetual cycles of endless war. For everyone who experiences this violent ad as disturbing--a war commercial set to the backdrop of Mick Jagger singing "it's just a shot away," while smiling Hollywood Stars fire bazookas and machine guns as if it's all some big joke--maybe our numbers are truly dwindling. I wonder if we're becoming an endangered species. To all the people who feel in their gut that this type of portrayal of war--as entertainment--is wrong, are we being pushed off the face of the earth? That proposition saddens me. Maybe our shared feeling of empathy is slipping away, being blown to bits, as we become more desensitised to endless war.

Seems like none of you guys gonna play this game so this is not a spoiler, Sympathy for the devil is used in a game too. And it gives a very powerful feeling to that game sequence. I think that using Stones songs in this game is valid because of the time and athmosphere they mirror

I was an 80's kid, so I'm no stranger to video games, and I've certainly played my fair share of war-related games. But it's precisely because of the atmosphere we live in today that makes Gimme Shelter a poor choice for Call Of Duty backdrop music. Any real VETS returning home from Iraq or Afghanistan--with very real p.t.s.d.--would have no interest in playing a game like Call Of Duty. But I don't want to turn this into a political thread. My point is that using this powerful song to glorify war is an injustice to the song itself, and an injustice to the legacy of the Stones. But it was ABKO's choice, not theirs, so I guess that's the way it is. Now the song is a war game soundtrack, further serving to desensitise the masses. And hey, Jimmy Kimmel makes it look like so much wacky-fun blowing up buildings with a bazooka. Now let's put on some Stones music and all shoot at our screens. It's sickening, really, the absurdity of it all. It's actually the most heartless, absurdest and ridiculous video game ad I've ever seen in my life.

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JR64
Seems like none of you guys gonna play this game so this is not a spoiler, Sympathy for the devil is used in a game too. And it gives a very powerful feeling to that game sequence. I think that using Stones songs in this game is valid because of the time and athmosphere they mirror

Violent video games for children should be forbidden

Look at the publishing for the songs that are on Sticky Fingers and several that are on Exile. ABKCO controls those songs. So ABKCO has the right to use Gimme Shelter or Can't You Hear Me Knocking or Loving Cup in a video game.

The days of a song being used to hype something has lost its place. Start Me Up for Windows 97 or whatever was a thousand years ago. Now nobody cares about Windows and Windows whatever they call it doesn't bother with big hype ie rock songs.

So it's become one of those 'dime a dozen' kind of things. I really doubt Mick and Keith would OK such a thing anyway. But hasn't Gimme Shelter been ruined anyway by being in all the movies it's been in? Not much of a difference there right? Or is it not two faced and hypocritical like that?

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JJFlash2010
I was an 80's kid, so I'm no stranger to video games, and I've certainly played my fair share of war-related games. But it's precisely because of the atmosphere we live in today that makes Gimme Shelter a poor choice for Call Of Duty backdrop music. Any real VETS returning home from Iraq or Afghanistan--with very real p.t.s.d.--would have no interest in playing a game like Call Of Duty. But I don't want to turn this into a political thread. My point is that using this powerful song to glorify war is an injustice to the song itself, and an injustice to the legacy of the Stones. But it was ABKO's choice, not theirs, so I guess that's the way it is. Now the song is a war game soundtrack, further serving to desensitise the masses. And hey, Jimmy Kimmel makes it look like so much wacky-fun blowing up buildings with a bazooka. Now let's put on some Stones music and all shoot at our screens. It's sickening, really, the absurdity of it all. It's actually the most heartless, absurdest and ridiculous video game ad I've ever seen in my life.

so what you're saying is you are offended not by the actual game itself but by the fact that a song by your sacred rolling stones was used in an ad for this game? that is where your priorities lie? so, if they had used some other song by some other artist then you probably wouldn't even give a rat's ass about the ad or the video game, is that what you're saying?

Real cool idea!

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Nimrod
Well since you all feel the song has been "ruined", I hope you never listen to it again. Me? I'll continue to listen to it and not give a shit because the song means the same thing to me now as it did before the commercial.

Ha!

must we now ask the question if one prefers Gimme Shelter bC or aC?

(before commercial or after commercial)

it'll stay the same for me too.

I outgrew video games a long time ago. I couldn't care less what the new releases are, or have any desire to know what is considered hot and marketable within the gaming realm. It was news to me, when I read it on this thread, that Call Of Duty is considered "the biggest game." I suppose if I put a lot of energy into examining the new violent games, I would be offended. But as I said, I don't like the way Gimme Shelter is used to sell Call Of Duty in a way that glorifies war, because it's not what the song is about. The whole theme of the ad bothers me. And that has to do with life being sacred, not the Rolling Stones.

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bernardandersonII
so what you're saying is you are offended not by the actual game itself but by the fact that a song by your sacred rolling stones was used in an ad for this game? that is where your priorities lie? so, if they had used some other song by some other artist then you probably wouldn't even give a rat's ass about the ad or the video game, is that what you're saying?

I think the ad is just a weird amalgamation of too many unaligned forces. You have the comedy-guy and the sports-star firing weapons and hamming it up for the camera, as Gimme Shelter plays on in the background, while explosions go off, buildings blow up, and presumably unseen people die. It's a weird mix of stuff in that commercial. As far as you mentioning movies in comparison, that's a whole other medium, and you can't always relate all things equally in a comparative sense. You can't always say that movies are like video games or songs are like paintings. But I agree insomuch as movies can sometimes take away from the power of songs. But if you look at a lot of the movies Gimme Shelter was used in, most of them had to do with serious portrayals set in the Vietnam era, and the song was maybe more aptly used within its own context.

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skipstone
But hasn't Gimme Shelter been ruined anyway by being in all the movies it's been in? Not much of a difference there right? Or is it not two faced and hypocritical like that?

Well, it poved to be a great marketing move according to this article :

Black Ops Is Making The Rolling Stones This Much Richer
That Call of Duty: Black Ops ad featuring Kobe Bryant and Jimmy Kimmel is selling more than just copies of Treyarch's war game. It's also bringing in cash for The Rolling Stones, thanks to the spot's use of "Gimme Shelter."

Billboard runs the numbers of the Stones uptick in sales, noting that track sales of "Gimme Shelter" from the album Let It Bleed have risen from about 2,000 per week to 11,000 during the week of Black Ops. Tracks sales for "Sympathy for the Devil" from Beggars Banquet also got a shot in the arm, thanks to its inclusion in the game.

Not a bad deal for the Stones, who also profit from licensing the tracks to Activision for the Cold War era Call of Duty. Sure, it's not the $650 million and counting that Activision Blizzard has made from Black Ops sales, but it's a nice chunk of change.

Rolling Stones Team Up with 'Call Of Duty: Black Ops' Videogame [Billboard - thanks, Mike!]

[kotaku.com]

Shouldn't it read "Not a bad deal for ABKCO Records" instead of the Stones?

Regardless, it's what you make of it. It is what it is - I don't care if it's in a video game or a TV commercial. The song is the song and nothing can take away from that. If you didn't know it wouldn't matter anyway would it.

Wow - Who the F cares!! I think the commercial is Fantastis and I love the use of the song. People who complain about this are the ones who created PC crap. Hey a lot of the Stones music can be taken as violet anyways.
I'm sure the people who complain here thought it was great in Casino when Joe Pesci popped a guys eyeball out while CYHMK was playing.

Get a life!!

Look, you're posting on an internet message board, just like I am, and you're telling me to get a life--think about it.

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slew
Wow - Who the F cares!! I think the commercial is Fantastis and I love the use of the song. People who complain about this are the ones who created PC crap. Hey a lot of the Stones music can be taken as violet anyways.
I'm sure the people who complain here thought it was great in Casino when Joe Pesci popped a guys eyeball out while CYHMK was playing.

Get a life!!

This bit here is troubling.......

"What's more, for the first time in Activision history, it allowed another company to make edits to the ad itself in order to obtain approval from the band members as well."

Say it ain't so, Rolling Stones! Where have they rolled to now.......

good point about the internet board!!

I really don't care about this though I like the commercial - You don't. To each his own

I just think it's too bad. There's too much blood, indeed.

Who says a video game can't be art? And who are we to judge anyway? It's like Sam Houser (Co-founder of game company Rockstar Games - Makers of the highly controversial Grand Theft Auto series - And, by far, my fave game company) says: "Games can be art. It's just that video games are still considered toys for kids. Who says it should be like that? What we're trying to do has always been to reference the setting of the game, and to tell a story like no other". Don't you think that that description fits a book as well? Or a movie? The games ARE rated, so it should be the job of parents to control what their kids are playing. But they don't. So who's fault is it?
Adding Gimme Shelter does no harm at all. It fits the trailer very well, and while I'm not a fan of the Call Of Duty franchise, there's been loads and loads of others licensing their music to games (Bowie did it in Omikron: Nomad Soul and in Grand Theft Auto: San Andreas, The Who did it in Grand Theft Auto: San Andreas and GTA4 and too many others to mention). It was to great effect that a song like The Seeker came on the in-game radio in GTA4, for me.
The Stones even had the ad on their Facebook profile saying "Nice to be present in the game world", so it doesn't look like they think it's such a bad thing.
Don't get your knickers in a twist just because the game is violent: You watch the exact same kind of violence on TV every single day.

JumpingKentFlash