Fraser has a lot to do with the Sgt. Pepper cover and the Apple label. He and McCartney were very close friends. It was Fraser who suggested Peter Blake for the cover and rejecting the gatefold sleeve that the Fool had done, saying it wasn't very good, and going with the close-up of the Beatles that we all know, saying it tied it in better with the cover. McCartney has a very strange quote regarding Fraser in the book Many Years From Now where he says "I expect people to die so I don't feel a loss, but there's a vacuum where he use to be."