Hello,
This is a difficult one for me to get my head around,to put it mildly.In a strange way I also wonder whether I really have a valid opinion on this as I'm not a U.S. citizen,have shopped at WalMart just once (in Joliet,IL since you ask) and don't know Bruce personally.But I am fan of his music and live shows so perhaps that is good enough.
Having said that,something definitely doesn't sit right with this decision.You just know when something ain't right.I am assuming that Bruce had the final say in allowing a tie-up with WalMart.@#$%&,for all I know maybe it was his idea in the first place because The Eagles had already dealt with WM in a very,very profitable manner and Don Henley is a friend of Bruce.
I'm not defending BS here,merely thinking through my own feelings out loud.Is he still the same bloke who has given at least as much and very probably more than most away to various good causes?And by 'as much' I mean both in terms of income donated but also in terms of giving up his own time to play benefits when he could be with his own family enjoying a slice of the $200-odd million that he and The E-Streeters grossed in 2007/2008.
These are causes such as Armed Forces Veterans,local food banks in every town he plays,Asbury Park,Democratic candidates,standing up for the rights of 'Illegals':there may well be others that I don't know of.This is in addition to the many anecdotal accounts of his unannounced help.Things ranging from paying for the hospital bills of random strangers who had the good fortune to be his waitress or replacing the uniforms of a Marching Band,paying for a new ambulance and more.
More than this,he is a guy who will continue to support these causes and turn-up year-on-year which sets him apart from the vast majority of performers.
I suppose it's because he is that kind of Decent Man that I feel...disappointed.Even as I type that I know that everyone has feet of clay and that Bruce is as capable of being as useless as any of us-have we expected too much out of him?
He must be aware of WM's appalling track record on their own workers' rights though,so what on earth is he thinking of?Well,I read one interview with Don Henley where he said that WM's new wanna-be-green-credentials and their newly-changed attitude to their workers were enough to seal the deal.That and the absolute shed-load of cash that came his way,but to be fair he did admit to that too.It isn't called The Music Business for no good reason.
However,I have read the following posts about all this from BS fans:
"That's really what this Walmart deal, and NFL deal is about. Bruce has become disconnected from his "working class" fanbase, by and large. He's trying to re-establish that relationship with these endeavours, right or wrong."
...and this one...
"So why not criticize him for even selling his CD's through WM in the first place? Why is that OK, but the idea of "exclusive" crosses the line?
If that is WM's reputation, then even supporting them in the first place should be cause for equal criticism.The only thing the exclusiviity does is raise it to another level, but the sin remains the same."
...also...
"As a father of 4 kids on a teacher's salary, I can tell you that my family is thankful for Wal-Mart! I got no problem shopping there, white trash that I am."
As of today there is no mention of the WM best-of album on Bruce's
official site.There are plenty of reminders for me of the stupendously good live shows that he and The E-Streeters gave over the last two years.This is a performer who will bust his guts to give his fans the
best show that he can,time and again.
I will give the man the benefit of my doubt and disappointment in the meantime.
To end this post on an 'up' I include the following,as lfted from Backstreets.com:
"Sunday, February 1: Bruce and the E Street Band play Super Bowl XLIII Halftime.Visit NFL.com to watch the Halftime commercial, and to have a look at and discuss seven "tentative playlists" just posted today. For another take on how halftime might go, don't miss The Sports Guy's column -- this is Bill Simmons at ESPN.com:
As a lifelong Bruce Springsteen fan, the Super Bowl ads for his performance next month never stop flooring me. Don't they know how the man is wired? He can't bang out three songs without sprinkling one autobiographical story in there, and he certainly can't just go away without returning for an encore, right? (Note to the NFL: After Bruce finishes his set, hog-tie him to one of the uprights or else he's coming back out for three more songs. Just trust me. You don't want Bruce wandering back onto the field with his guitar like Shooter in "Hoosiers" and getting bowled over by a safety.) Look, Bruce might be telling the NFL, "Don't worry, I won't tell a story. I'll just sing my three songs and get out of there." But he won't be able to do it. You watch. We're gonna get a moment like this after the second song.
"Tampa Baaaaaaaay! (Crowd cheers.) Is anyone alive tonight??? (Crowd goes crazy.) Super Bowl Forty-Threeeeeee!!! (Crowd goes crazy as Bruce turns somber.) You know, when I was growing up, the only thing my dad hated more than me was my guitar. (Crowd hushes.) He was always saying, 'Bruce, I wish you never got that danged guitar.' So one day I was playing it in my room, my dad was watching Super Bowl Three between the Jets and … uh … uh … I think it was the Colts. Big man, was it the Colts? (Clarence says, 'Yeah, boss. The Colts.') Well, turns out my dad had a ton of money on the Colts … and they lost. But I didn't care. I was just up in my room strummin' my guitar. Then Dad came upstairs, and I remember asking, "Hey, Pop, who won the game? And Dad got mad and broke my guitar over my head. He busted me up pretty bad, I needed 589 stitches to close the wound. From then on, I knew I needed to start watching football. And so I did. (Dramatic pause.) This is 'Darlington County.'"
Nice work!
Cheers,
Si.