QuoteStoneage
I think the equation is: rumour + rumour = even more rumours. Or mathematically: r+r=r²!
Actually the rumor formula is: R = i x a, where
R is the reach, intensity, duration, and reliance on a rumor;
i is the importance of the rumor to the hearer or reader, if true; and
a is the level of ambiguity or uncertainty surrounding the rumor.
(source: G.W. Allport, The Psychology
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