The problem is that they already have the image of greedy old men for the general public and increasingly for many fans too.
I think that game is already lost.
And now that they don't sell out stadiums anymore the whole thing is just getting worse. The problem is, I cannot see them chancing their strategy suddenly. They probably don't see a point in touring without making a huge profit - that's sad but true.
There is one reason why they actually can demand such high prices, ask for 2 pounds for a 7 minute phone call, sell overpriced merchandise, etc: they are a unique brand that is not easily substituable. So they can basically treat their customers like shit and they will still pay.
The thing is just, they could do it so much better with a little effort and imagination and I am just disappointed that they don't show a sign of doing that...
Belgrade-Bucharest-Budapest-Brno