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swiss
We felt at the time it was Goat's Head Soup. The Satanic imagery was trying too hard to be "bad," as well as pushing "Dancing with Mr D" on the radio (which took off, to use a Keithism, like a lead balloon), few people were into it at the time--in terms of mainstream popular culture--except for Angie, and in those days many people would happily tune into (and buy) singles or buy an album for one single and not listen to much of the rest of the album.
The album at that time felt disjointed and, as a whole, not like the Stones were on their game. For many Exile was too long and diffuse, but it had enough hits/singles and danceable numbers to make it an interesting album. A friend who is 10 years older than me and attended Stones early shows in NY and Jacksonville FL said for many Exile was seen as a cynical bummer and a turn-off, but I wasn't tuned into that because I was too young. But I was aware when Goats Head Soup was released and being promoted. My brother was teased by his friends for being a sucker for buying it, and he gave it to me (6 years younger) in embarrassment instead of throwing it away. I listened to it a lot, and liked some of it, but was aware it wasn't as extroverted an album as earlier albums. (I grew to like it a lot over the years)
So, I would say GHS. And then came Black & Blue--and my next closest in age brother bought it, and he hated it, and also gave it to me (some kids got hand-me-down clothes; having brothers I only got--and loved--hand me down albums). I loved Black & Blue's singles (played on AM radio a lot, which as an elementary school kid, hadn't graduated to FM yet), as well as Hand of Fate, Cherry O, etc.
From my perspective, at the time, the Stones rebounded into public mainstream view and popular acceptance with singles from IORR, with the title track getting enormous airplay on AM and FM, as well as the slithery ominous paranoic (but not cartoonish Satanism of GHS) Fingerprint File, and other toe-tappers and party/dance numbers, Ain't Too Proud to Beg, and Dance.
Interesting to see the range of perspectives here--some saying Some Girls was perceived to be relevant due to adoption of pseudo-punk and -disco. But in my world Some Girls was seen as irrelevant, culturally, except for the singles. The Stones were seen as old-hat, trying too hard to be current, and just not as interesting as the massive explosion of music that was happening and we were totally immersed in re: New Wave, Punk, Progressive, and early hip-hop (I lived in NYC and the punk/New Wave aesthetic were vibrantly ubiquitous and really exciting). The Stones seemed a nostalgia act at that point, to us. Not current--and a little embarrassing with the overtness, not the sexism per se, at that time, of the song "Some Girls," and uninteresting that it was "controversial," which at the time felt a little contrived (and I wonder, now, as I write, how much of it was contrived) like trying to recapture their former edge as cultural bad boys you wouldn't want your daughter to marry.
By that time (Some Girls), the band seemed like old men--like your uncles or something. Cool enough, and all, but not desirable in their current form.
But then--almost finished with this stream-of-consciousness--fast forward a bit, Tattoo You arrived. And that was a game-changer. Suddenly everybody was buying a Stones album again. The singles all were embraced and RELISHED and celebrated--but the album as a whole was seen as a WINNER. No more were these guys "trying" to do or be something, [again]. They actually were transcending age, and even genre, by spirited, really raw, but somehow sophisticated song after song. They sounded like no one else--once again--only them, but in this new form.
That entire ALBUM was played at parties, which hadn't happened in years. And interestingly, at least in my world, at this same time--due to the re-awareness of Stones and how exciting they could be, Exile, as an album (Side 1-3) was also suddenly being played at parties too.
That's my long download - great question!
-swiss
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Britney
When did mainstream culture lose it's relevance to Stonesfans?
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lem motlowQuote
Britney
When did mainstream culture lose it's relevance to Stonesfans?
Every time I hear this “Relevance” thing I get a laugh- it reminds me of the old song “ trying to make it real,compared to what?
Im inclined to ask who’s judging? Relevance, hmmm strange word.relevant to some jerkoff teenager? Relevant to some clown sitting in front of a keyboard at a magazine.
What are the “relevant” bands of the 90s? Nirvana.ok, Nirvana.their biggest album sold about 10 million in the 90s. That ranks them about 14th for the decade behind the likes of Whitney Houston and Garth Brooks but “relevant”
Bands usually got about $1.50 per record then so they made what, 15 mil?
The Rolling Stones had the two biggest tours of the decade. Combined they grossed nearly one billion dollars.and you could do this with any decade.
So again, who’s calling the balls and strikes here? Because my first question to anyone talking “relevance” is -and you are who exactly? And you represent what again now?
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Putty
I think the Stones lost some relevance as a band, but not as a brand.
In the fashion industry there are currently a few brands in cooperation
with the Stones putting out some really cool collections. Stones Inmmacultated,
Dsquared2, Sketchers, to name a few.
The Stones logo is everywhere.
People, kids wear Stones tees all over the world, and it’s cool to wear
young Mick on a retro tee shirt or the logo and so on.
Movies keep using their music. Louise Vuitton just had an incredible campaign
using She’s a Rainbow.
The Stones are present in culture, just in a different way. But they are still
icons of cool, legends with an aura of greatness beyond any rock band.
They are very present in our culture, just not relevant with new music .
But the brand has been managed perfectly, reason why their new album is not about sales, it’s about legacy, which puts more pressure on Mick. I think he understand this very well. The brand is what matters.
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TeaAtThree
As a recording act, I'd agree that Undercover and the video for the song Undercover were the last moments of relevance. The long layoff to the disappointing Dirty Work and then another three years for Steel Wheels meant they fell off the radar.
As a concert draw, again a long layoff from '82 to '89 meant they were in "comeback" mode, which is a step removed from contemporary relevance, even though the tour was a smash and established a whole new stadium paradigm. Then, another five year layoff to Voodoo Lounge and tour.
My two cents.
T@3
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Stoneage
Some really good posts here, Swiss in particular. I thought I had to dig a trench for myself, expecting shelling from every corner. Of course you can question whether relevance is the right word here.
But then again you'll have to replace it with another word. Thanks, everyone.
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lem motlow
The Rolling Stones had the two biggest tours of the decade. Combined they grossed nearly one billion dollars.and you could do this with any decade.
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DoxaQuote
Stoneage
Some really good posts here, Swiss in particular. I thought I had to dig a trench for myself, expecting shelling from every corner. Of course you can question whether relevance is the right word here.
But then again you'll have to replace it with another word. Thanks, everyone.
It is a good question, and so damn good replies here. I think the term 'relevance' is problematic, and even more is if is further defined by 'mainstream'. The thing is that the Stones have probably always been a mainstream act if any rock band ever been. They have always sold much albums and their tours been incredible by success. And although they have not charmed that much teenage hearts for ages, they still pretty much define what a mainstream rock act is. They are the biggest. Of course, the whole rock genre is not mainstream among the youth any longer, but that is another issue.
But the 'relevance' is something else. I take that something to do with being on the nerve of the times, and the latter is defined what the young people are up to. The latter has not necessarily to do with sheer popularity. I mean, Elvis, Sinatra and The Stones sold more records than The Sex Pistols or The Clash did at their prime (during the late 70's, that is), but can we really say those old acts were as relevant to the times as the latter ones were? You know, when the culture historians are writing the zeitgeist of the late 70's, you know, what novel was going on, it will be determined by such punk acts, since that was the new 'hot' thing at the time. No matter how great album SOME GIRLS is, selling millions and it had a huge mainstream disco hit, it is not NEVER MIND THE BOLLOCKS. I know, since as a young kid, I was there. Then again, years later, "Smells Like Teen Spirit" made only #6 in Billboard, but today it is an anthem of the era, and the most streamed singular song from the whole 90's.
I am not sure, but I hope I made some sense...
- Doxa
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Stoneage
Sure Treaclefingers, you have a good point there. But I think BV has shortened my initial question - which had an emphasis on the m-u-s-i-c of the Rolling Stones. Particularly the new music.
I added the element of time. Their legacy is unquestionable - I think no one is questioning that.
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Stoneage
When did the music of The Rolling Stones lose its relevance to mainstream culture?
No, I don't mean the old hits, the warhorses, - they will never lose their relevance. I mean when did the new music of the Rolling Stones start to lose its grip on the mainstream audience?
Some say in 1981 when their last big hit, Start Me Up, was released. Some say in 1972 already when the last of the "big four" albums was released (Exile On Main Street).
Some say it has never lost its relevance. What are your thoughts about this? Is it even a subject open for debate or should we cancel it the bud?
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Stoneage
Sure Treaclefingers, you have a good point there. But I think BV has shortened my initial question - which had an emphasis on the m-u-s-i-c of the Rolling Stones. Particularly the new music.
I added the element of time. Their legacy is unquestionable - I think no one is questioning that.
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Stoneage
When did the music of The Rolling Stones lose its relevance to mainstream culture?
No, I don't mean the old hits, the warhorses, - they will never lose their relevance. I mean when did the new music of the Rolling Stones start to lose its grip on the mainstream audience?
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Stoneage
Thanks for your comment, Sighunt. You have some valid points there. I don't think the Rolling Stones changed the technology of rock/pop concerts though.
I think that would have happened anyway regardless of them. They were one of the pioneers in that respect though.
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Koen
I haven’t seen so many people wearing the tongue logo! So they still must be relevant.