Re: Why releasing a ballad as the "Here we are again" single???
Posted by:
billwebster
()
Date: July 23, 2005 12:08
The choice of this single makes it a single obviously not aimed at the longtime fanbase, and neither at the (since Napster more or less) single-buying teenage audience that goes for plastic pop these days, but instead this single seems to be aimed at the programmers of format radio, to receive lots of airplay.
Format radio stations believe that the worst thing that can happen to them is that you, the (more or less) listener changes the station to a different channel.
That's why they try to avoid to shew people away with what they play. In Germany (and I think in the rest of Europe it's somewhat similar), most if not all of the popular format radio stations have chosen a format of "the hits of the 80s and 90s and the best from today", so there is very little that sets apart these radio stations from their competitors on the market, in so far as content is concerned. They play middle of the road sounds, and that's exactly what 'Streets Of Love' is. It's not gonna shew away listeners, but it's not pulling in any either.
But what it does is garnering media exposure for the Rolling Stones on these radio stations.
It wouldn't be a surprise to me, if the US with their broader variety of format radios (e.g. classic rock stations all over the country) will see a different song released as a single. Radio stations over here are simply not open minded enough any more to different sounds even if they come from an old and well known band.
Mick probably knows that, because his Visions Of Paradise is still being played relatively often.