Elvis' death mourned by New Orleanians in August 1977
Published: Tuesday, August 16, 2011, 10:18 AM
By The Times-Picayune NOLA.com
The New Orleans nightclub owner who turned away a young phenomenon named Elvis in 1953 "because he wasn't well-known enough" choked off a sob Tuesday (August 17, 1977) as she recalled memories of Presley and the Cadillac Club.
"In 1954 Keith Rush booked Elvis for $150 a night at my place, the Cadillac Club on St. Claude Avenue," said Mrs. Lois Brown. "Keith said 'he's a real hot number.' Well, we didn’t take him -- and I still regret it -- but since then we became very good friends. We hired the Everly Brothers instead."
Mrs. Brown wasn't the only New Orleanian mourning the death of that ageless teen idol Tuesday. Thousands recall Presley's visits here, dating back to a Summer day in 1956 when as a rising young star he bowled over the milk bottles on the midway at Pontchartrain Beach before an hysterical throng of squealing fans, most of them females.
New Orleanian Walter Taney was one who did not turn Elvis away. He arranged booking for two Presley concerts in Municipal Auditorium on the night of Aug. 12, 1956. Ticket prices back then, minus tax, were $1.05, $1.26 and $1.47, Taney said.
By then, Elvis was well on the way to super-stardom, Taney said. He didn't pay much attention to Presley's performances, but he recalls the idol as "one of the nicest young men you'd ever want to meet. It was 'Yes, Ma'm' and 'Yes sir,' " to older people, Taney recalled.
Newspaper accounts of Presley's surprise visit described "Evils the Pelvis (wearing) a shirt so cool last night at the beach that it practically froze Lake Pontchartrain to Mandeville."
Elvis' New Orleans following had increased tenfold when he appeared for two Municipal Auditorium engagements before more than 13,000 fans.
Elvis in King Creole
"Whether he'll be around as long as the Davy Crockett hat remains to be seen," wrote a skeptical reviewer. "He flings his limbs about and quivers in such a way as to make one think he might have a trick knee, possible from an old war injury. But this is not the case."
Elvis was back in the Crescent city two years later to film "King Creole" in the French Quarter. Frantic mobs of teenagers swarmed around the periphery of the movie set while one shopkeeper dangled a picture of a pelvis in his storefront window.
Weeks away from a date with the U.S. Army, Elvis confessed a yearning to play "straight" roles in upcoming films before being spirited out of the city by a squad of security men which grew as fast as his fame.
After that, New Orleans saw very little of the real Elvis, except in theaters and on television.
But a little known fact about Presley is that he loved New Orleans, its culture and its people, and returned numerous times to visit personal friends like Lois Brown.
"We'd see him at least once a year -- every time he came here," recalled Mrs. Brown. "He was one of the sweetest guys this side of heaven."
This story was written by The Times-Picayune's Bill Grady in 1977.PHOTO GALLERY HERE: [
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