It may have been posted before ,the cover story of Sticky Fingers :
“In 1969, Mick Jagger’s office rang the Royal College of Art in London and asked if there was a suitable design student to come up with designs for their 1970 European Tour poster. I was recommended and on 29 April 1970 Jo Bergman, who was running the Stone’s office at the time, wrote to me to confirm that they had commissioned me to design a poster for their forthcoming tour. At this time, I was in my final year of a graduate design course. I was very honored when Mick Jagger turned up at the College to see my final degree show as the artwork that would ultimately be used for the poster was on display in one of the exhibits.
A short time later, I met with Mick again, who then asked me to design a logo or symbol for The Rolling Stone’s new record label. Mick showed me an image of the Goddess Kali which became the starting point to our discussion regarding the design of the logo. I was paid £50 for the design, which took me about a week to complete. In 1972 I was paid an additional £200 in recognition of the logo’s success.
The design concept for the Tongue was to represent the band’s anti-authoritarian attitude, Mick’s mouth and the obvious sexual connotations. I designed it in such a way that it was easily reproduced and in a style which I thought could stand the test of time. The first use of the logo was the inner sleeve for the Sticky Fingers album. The outer sleeve was designed by Andy Warhol, hence the mix-up with the credits (Ed. Note – many have attributed the logo design to Warhol, so we’re happy to clarify this here today!). The logo was not fully registered in all countries and a German jeans company registered the logo in Germany for their own products. This situation – and the fact that the tongue was getting used by unauthorized manufacturers of badges and t-shirts – prompted the proper registration and a merchandising agreement with myself to capitalize on the success of the logo.
The simplicity of the design lent itself to many variations which were done by other designers and not myself. Due to it’s immediate popularity, the Stones kept with it over the years and I believe that it represents one of the strongest and most recognizable logos worldwide. And of course I’m proud of that. The Stones ultimately bought the copyright but I still own the hand drawn & painted artwork which, by the way, is now on sale for £200,000.
My busiest time creating artwork for the Stones was from 1970 – 1974, which included creating four tour posters. This led on to work for Paul McCartney, the Who and many other artistes and bands through to eleven years ago when I started working as Creative Director for the South Bank Centre Arts Complex in London. I left this position last April due to the closure of the Royal Festival Hall for an eighteen month renovation programme. I am now 61 years old and work as a freelance designer from my studio at home – still enjoying rock music and working as a designer.”
About John Pasche (again, in his words) -
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rockandrollreport.com]
I am a Frenchie ,as Mick affectionately called them in the Old Grey Whistle Test in 1977 .