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schillid
^^ above is a total fabrication ^^
sorry, Dorn
The typeface used for the word "The" is Bookman Medium Italic With Swash (swash refers to special characters and ligatures which connect special characters together).
The font is based on the old Bookman font from the 1800s, but the swash and special characters were not designed until 1975 by type designer Ed Benguiat for the International Typeface Corporation (ITC).
Like they would really advertise "SECURITY BY HELL'S ANGELS"?