I live in Israel.

Until a few years ago, maybe 10, if I wanted a Stones tongue t-shisrt, talking about the simplest one, would need to go to shops that print on shirts on demand.

Then' I started to see Stones merchandise everywhere. In international stores like Zara, H&M and others.

Does someone know when and how it happened?

The funny thing is that this move had gone well, and if at the time seeing someone with a Stones shirt meant that he/ she probably was a fan, now I ask some people wearing the tongue shirt and they don't know more than telling that WAS a band with Mick Jagger, in the best of the cases