This is really interesting topic, but goddamn demanding, too. It would really need quite a lot of space and time to really say something to contribute. I totally agree with the basic assumption about The Stones reflecting the changes of culture of the whole poular music business, and perhaps even more. What they are doing now with their multi-million-dollar/euro tours that is based on safe family entertainment, nostalgy, and wealthy and aged fan base still reflects the nature and state of rock music (you know, the genre that evolved with some rebellious pulses from 50's to 70's) today. The Stones is the best represenative of the whole genre from almost day one. And they are still here as the biggest concert draw. Some people say that 'it's only rock and roll' - its the music that only matters and to take any penny out of it has always been the main motivation behind the Stones story. That is partly true, but it doesn't do justice for the changes in the whole business and what sort of place it has had among the culture. And not to band, really. They never been such a clever, cold-hearted businessmen - or at least once were solely not.
But just to say something, I think it is good to view the story of The Stones consisting of two parts: let's cut it in 1981/82, and reflect what happened from 1962 to 1982 and then from 1982 on... funny point: I happen to started following the band in 1981/2 and perhaps that's why I see it as a turning-point
... If we look my impressions as a hardcore fan ever since: basically, I haven't wittnessed nothing but some mediocre albums, no musical classics to born, but some incredible huge tours based on set lists based on material that was born before I started to dig the band. What I have seen has ever reminded anything close to 'rebellious' - in terms music or anything that would have some kind of influence on culture of the imagination of rising generations. First, from the early 80's The Stones were sort of 'elder statemen of the rock' and in fact, very respected as such. Keith Richards was the living miracle and defination of coolness and street credibility, and Jagger was Jagger. Led Zeppelin had gone, The Beatles was not much remembered then, and there was not time that sort of nostalgy yet. Now, 25 years later, The Stones are still the biggest draw, as they were in 1981/82 in terms of gross of tours, and nothing has really changed, only that he of their fanbase is probably 15 to 20 older than then. In economical terms, The Stones are doing better than ever: all their tours from 1964 to 1982 would be laughed out of court compared to the latest one. But what is the cost?
It looks like during the 80's The Stones decided that 'taht's it: as far relevance goes, that's not our cup of tea anymore. Let's see how long and far we can reach with our existing image and the status and material achieved in the previous 15-20 years. Let's stick to the formula, do the minimum in originalitywise and see what happens. Cohl and Chuck, come up here!". I think they couldn't guess in 1989 that HOW long and far they could go with that same fixed formula.
Don't get me wrong. I am not trying to critizise anything. I just try to describe the phenomemon I have been wittnessing since I became a fan of the band. At the time I hooked into band I was thrilled of "Start Me Up" and was eager to wait the next 'classic' to born. It never did. What I have seen the band I most love to ruining the legacy it used to have - the legacy that in 1981 was INCREDIBLE. They felt even immortal then in their statuswise. Of course, I have been fortunate to see the band live many times during all these years, and mostly - as we know - it is a thrill. But at the same time I feel somehow saddened from their heartless milking out of the past (their idea of nostalgy which they don't openly even admit), their lasvegas-attitude, and how the media and the rest of culture - younger generations, etc - see them. It is almost an embarresment to admit nowadays to go their concerts (outside forums like this). I don't even dare to think what 'rest of the culture' really thinks about my hero Keith Richards nowadays - a brainless and ridiculous fossile from the past who with his antics thinks he is till cool, perhaps.
What has happened to their main rivals from the past? Since 1982 the reputation and fame of The Beatles has increased up to unbelievable level (and I hate it), their are icon of the 60's, and Led Zeppelin outsells The Stones even more esily that it did back in the 70's. And most of all, their image remains attractive and appeals to younger generations, while the Stones - who also stick to the same material they did along the Zep and The FabFour - just get elder and elder, uglier and uglier (and I don't talk only about their outlooks). The old Beatles material is warmed up with endless new packings, the Zep material is carefully taking out from the vaults and the treasures are released. The Stones just re-cicles the material in their endless tours, and see how long people are thrilled to hear 'Jumping Jack' or 'Satisfaction' fror 1205th time. They still are, and I don't see reason why they don't will be in future too, if the both parties stay alive.
Okay, I admit I sound negative, but let's go back to topic, and to times of which I don't have first-hand knowledge: the years from 1963/64-1982. I think those were the years when The Stones were not yet equilavant to 60/70's Frank Sinatra but represent something different and alternative in their cultural impact. That they were 'rebellious' or even 'out-laws' - of which most is based on good PR work, but there was substance, too - their music was hottest thing on the charts, re-formulate the distinctions between 'black' and 'white' music, redefined the sexual borders and identities; their tours were always backed up with things like hysteria (stonesmania years), riots, later with always scandals, wild parties and drugs, you name it. They were the idols of pop artists like Andy warhol, they were dug by Black Panthers and underground; they were inspiring and learning attitude and looks for people like Pete Townshend, Jim Morrison, Iggy Pop, Joe Strummer and Patti Smith, not to mention all the numerous rock groups who take the scheme of sexy frontman and wasted, but cool guitarist to the basic unit. But perhaps most of all, with their wild reputation, music and life they represented hopes and dreams to millions of people. Just by being themselves, sound and look cool.
That's mostly do with out-musical things I described, that is, their cultural impact. But somehow, when they had most 'impact' that also co-incided with their musical peak and relevance. During those years they created the musical legacy that have carried them for goddamn long and far now. Or - one could ask - is it really co-incidence that their musical creativity died out about the same time when they were not anymore viewed rebellious nor their music somehow 'dangerous'? That their last great album was based on the material from the vaults of earlier decade?
I have waited that sort of book of the topic of this thread to be written for a long now. The Stones deserve it, at least for their first 20 years. I think their impact both in musical and non-musical levels has not really recognized yet. It look like that if there some 'rebellous' thing left in them is that they are not seen appropriate for such an academic research (compare for instance The Beatles or Dylan)
- Doxa