Re: FORGET ANY FURTHER ABB PROMOTION
Date: November 24, 2005 00:51
john r Wrote:
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> Mick in particular clearly says he doesn't want to
> be a Chuck Berry/Beach Boys type oldies act - he
> wants to make new work, which is why he's done a
> solo set & soundtrack since '01, as well as
> the '02 RS stuff and 18 (19?) new RS songs this
> year. "I want hits," he said to Billboard. The
> legacy, the pride, the unfathomable feelings he
> must get from performing & connecting...The
> conservative Jagger perhaps conflicts with the
> Jagger/Stones who did 3 new ones in a row after
> Hillburn struck a nerve.
I took that anti-nostalgia attitude from Mick at face value until 2002 when the band decided to tour behind a greatest hits album instead of new material and played only one new song in the space of 117 shows.
The tour was a financial success and the album one of the most commercially successful of their career. I think he realised that it was quite evident that there was a lot of money to be made on nostalgia.
problem with that is once youve done such a tour and it has been a success where do you take it next? Obviously they cant keep touring behind repackages and compilations. The new album may have (deservedly) got their best reviews in decades, but commercially it has underperformed. Which is especially surprising and disappointing considering the amount of people still coming to see them in concert and paying huge amounts of money to do so. Their target audience (ie the corporate one who own 40 Licks and little else) seemingly isnt interested in new songs or anything beyond a nostalgia orientated greatest hits show, so effectively the Stones have allowed themselves to be backed into a corner where they play it safe and keep those type of people satisfied. Mick and Keith even admitted about 2 years ago that they were unenthusiastic about making new records because it was quite obvious the audience werent that interested in them (To their credit they made one and did so with great enthusiasm and renewed inspiration)
The dilemma is - do you try and reach a new audience and also test your existing audience by pushing material on them that many were previously either unaware of or too lazy to discover? Or do you play it safe with what you've achieved to date and take the easy option by playing a greatest hits show for an audience who you know isnt that interested in anything else but who are paying a lot of money to hear your most familiar material which they bought on that greatest hits album 3 years ago?
Its quite obvious which path theyve chosen. Its certainly the easier choice from a financial viewpoint but the less satisfying from an artistic one.