I was the creative director for this video. It was not a creative opportunity to do something more artsy or edgy as it falls in a traditional format, but the brief
demanded a celebration of pride and passion for Panama in support of our national team making it into to the World Cup for the second time in our history.
Sube La Marea Remix is a musical tribute produced by Copa Airlines that unites over 20 Panamanian artists, including Ruben Blades, Sech and Erika Ender who composed Despacito, one other most streamed songs in the history of music.
In only 2 months it already has almost 22 million views.
Anyway, this is very panamanian. Hope you watch it.
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youtu.be]